Creating and managing multiple YouTube channels tin take upwards a lot of time and free energy. But it's worth it if you want to brand a splash on the most popular online platform amongst Us adults.

Pew Research Center YouTube statistics
Source: Pew Research Middle

It as well boasts a whopping two billion in monthly online users.

What's this mean? Multiple YouTube channels tin can assist expand your accomplish and make awareness (if you practise it right).

Below are the absolute all-time means to manage multiple YouTube channels under one account.

Bonus: Download the free 30-day plan to grow your YouTube following fast , a daily workbook of challenges that volition help you kickstart your Youtube channel growth and track your success. Get real results later one month.

Can yous have multiple YouTube channels?

Yes, you tin can have multiple YouTube channels!

(I hateful, we wouldn't be writing this article if yous couldn't, right?)

It used to be that if you wanted to create multiple YouTube channels, yous needed to create a separate YouTube account for each i. You can even so exercise that. But it'due south an unnecessary and unproductive use of your time.

Thankfully, YouTube now allows you lot to create channels with your current YouTube/Google account. When you create these new channels, you create something called a Brand Account linked to your personal account.

Should yous have multiple YouTube channels?

You might be wondering, "Is having multiple YouTube channels actually worth it?"

The answer: It depends!

For instance, if yous're a smaller brand that focuses on one specific type of topic—say dwelling house workouts—you could do just fine having a single YouTube channel that offers videos of workout regiments, fitness tips, and nutritional advice.

Notwithstanding, if your brand encompasses a broad range of verticals and yous accept a large existing audition, you might want to consider creating multiple channels.

One proficient example of this comes from Buzzfeed. Since they're a massive media visitor, they also have an equally massive audience. Their audience turns to them for videos of all stripes from cooking videos, to product reviews, to even ghost hunting.

Instead of keeping all those dissimilar video types underneath i account, they create separate channels for them.

At that place are a few reasons for this:

  • Like shooting fish in a barrel searchability. If you LOVE Buzzfeed's cooking videos, you want to be able to observe them hands and not become distracted past other content types like product reviews. A specific channel caters to that.
  • Ameliorate for the brand. Buzzfeed too has specific brand verticals—each with their own unique target user. A separate YouTube channel for each vertical can help support that brand by focusing on that target audience.
  • Different voices/tones. You might take two different video series whose goals are completely separate from one another (east.g. how to guide vs a daily vlog). If that's the case, information technology might simply make more than sense to create a divide channel for your daily vlog.
  • Large audience. If your audience is large plenty (more than than 10,000 subscribers) a separate channel just makes sense if y'all take different video types similar Buzzfeed does.

If you observe that this is the example for you, then you should definitely create multiple YouTube channels. If you're simply starting out and building your first few hundred subscribes, stick to one channel for now.

How to create multiple YouTube channels

Earlier we practice anything, you demand to brand sure you have a Google account. This allows y'all to sign into YouTube.

Create one hither if yous don't accept 1.

Once you do that, yous can now create multiple YouTube channels with the Channel Switcher tool. Here'due south how information technology works.

Step 1: Go to your channels listing here. It'll have all of the channels under your account. You should have only one for now.

Pace 2: Click Create a new channel.

Create a new YouTube channel

Pace 3: You'll now be able to create a new Make Account. Choose a name for what yous'd like the aqueduct to be. And then click Create.

Create a Brand Account

Voila! You've just created a brand new YouTube channel. You'll now be able to upload videos, customize, and view the analytics of this channel.

How to add multiple users to manage your YouTube channel

Of course you might want to add multiple users onto your YouTube channel. This is perfect if y'all have a team managing your brand's account.

As of May 2020, you can simply add together multiple people to manage a Brand Business relationship. The upside here is that they don't need a new username and password to access the account when logging in.

Just follow these directions:

Step 1: Make sure you're signed in every bit the owner of the Brand Account. And so click on your avatar in the superlative right and choose Switch Accounts.

Switch accounts

Choose the Brand Account yous'd like to add together multiple managers to.

Pace two: In the settings, become to Your Aqueduct.

Your Channel YouTube settings

Then click on Settings on the left side bar.

YouTube settings left side bar

Step three: Under Your YouTube channel is a section that reads Channel managers. Click on Add together or remove managing director(s) next to information technology.

Channel managers add or remove manager(s)

Pace four: In the Brand Account details menu, click on the bluish Manage Permissions push.

Brand Account details Manage Permissions

At this point, Google might have y'all verify your account. In one case you do, the Manage Permissions button will bring up this window.

Click on the Invite new users button in the top correct.

Invite new users button

Stride 4: Type in the e-mail addresses of any and all users who y'all'd like to take admission to this account. Y'all may as well choose betwixt iii different roles for them:

  • Owner. These users have nearly control over the business relationship. They may besides requite permission to others to manage the account, delete the account, and remove other owners.
  • Manager. These users will be able to utilize specific Google services for the business relationship like posting videos and photos.
  • Communications managing director. They can exercise the aforementioned as managers merely tin't actually apply YouTube.

Choose which level of admission you'd like for your users.

Step 5: Click on Invite. And you're washed! Those users volition receive an invite to participate in managing the account.

How to delete multiple youtube channels

Sometimes things go wrong. Maybe yous overestimated the popularity of a channel idea. Possibly the channel no longer aligns with brand goals.

No matter the case, yous're going to take to delete the YouTube channel.

Luckily doing and so is a cinch and generally painless.

(I say by and large considering it'southward your difficult piece of work you're deleting after all!)

Just follow these instructions:

Step one: Go to your channel settings by clicking on your profile icon in the top right of the YouTube homepage. Click Settings.

Step two: On the correct sidebar, click on Advanced settings.

YouTube advanced settings

Step 3: In the Advanced settings window, click on Delete channel below.

Advanced settings delete channel

This volition give yous the opportunity to either hibernate your content or permanently delete your content. Hiding your content volition hide all content from your YouTube channel temporarily. This means things similar your videos, likes, subscribes, and channel name will be made private. Plus all comments volition be deleted permanently.

Permanently deleting your content will delete all of the content in the channel plus the channel itself forever. So make certain information technology's what y'all want to exercise.

In one case yous select permanently delete click on delete my content.

And that'south information technology!

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Tips for managing multiple YouTube channels

To create an engaging and helpful YouTube channel that your audience loves, you'll need the right tactics.

Beneath are just a few means yous tin can create a great YouTube channel.

1. Take a solid visual identity

Quick: What are the brand colors for Coca-Cola? What's the logo for McDonald'due south? Or Nike?

Chances are you know the answer to all these questions. That's considering all these brands have a stiff visual identity.

Much like your brand, your YouTube channel should have a strong visual identity as well. This helps you channel look polished, and helps with creating make awareness.

Exist certain to add a channel icon that represents your brand such as a logo. You'll too want a nice banner image as well.

Merely make sure that you lot stay in line with YouTube's image dimensions to avoid your photo looking weirdly cropped or stretched.

ii. Write a skillful channel description

Your channel description tells new and potential subscribers exactly who you are. And so it's of import that yous give them the necessary information that'll make them want to striking that subscribe push button.

Forepart-load crucial $.25 of information first, and exist sure to include the relevant keywords to make your YouTube channel more searchable.

If you need help writing i, be sure to check out our article on how to write the best YouTube description to aid.

three. Post on a consistent schedule

Your audience craves content. Not only that, merely they also crave knowing when the content will come out.

The consistency helps your audience know when to come dorsum for more than. So it's very important you create and proceed to a good content publishing schedule.

Plan to publish at the same fourth dimension each solar day, week, or calendar month.

(or even your yeeeaaarrrrs)

3 tools to assistance you manage multiple YouTube channels

Need some skillful tools to help you lot manage your multiple YouTube channels? Nosotros've got your back.

i. Hootsuite

Hootsuite is an all encompassing platform for all your social media direction needs.

The best role: It has a built-in tool that allows you to schedule videos to be published across multiple YouTube channels.

The platform's built in analytics dashboard allows yous to keep a close centre on the YouTube metrics that matter nigh to your make. It as well has a built-in sentiment tool that lets you track how audiences are feeling about your brand in real time.

It creates comprehensive reports for you and your team also. This allows yous to come across what to ameliorate so you lot go the best ROI from your marketing budget.

You can besides reply to and manage comments on your videos from within the Hootsuite dashboard.

To go started for free, check out our plans folio hither.

two. TubeBuddy

TubeBuddy is a gratuitous browser extension that performs a boatload of handy tasks like:

  • Publishing videos
  • Tracking keywords
  • Tracking metrics
  • Tracking rankings
  • Sharing videos

Mayhap the biggest benefaction is its testing tool that allows you to A/B test and optimize things like your video's titles, thumbnails, and descriptions.

TubeBuddy also takes care of scheduling videos, which is very prissy for marketers who don't want to scramble every week playing take hold of upwards with a content calendar.

The platform starts for gratuitous, but if yous desire to add more than than 1 channel it is going to cost you more for the licensing.

3. YouTube Studio

Android

iOS

YouTube Studio is YouTube's official app for content creators—and it's a must download for any marketer.

It allows you to see everything that y'all'd ordinarily see on your YouTube Studio dashboard, but from the comfort of your own phone. Things like analytics, scheduling, comments, and likes can now be observed and responded to in existent fourth dimension.

Plus it also allows yous to switch easily between channels in merely four easy steps.

The app is completely complimentary. All yous need is a YouTube account to get started.

With Hootsuite, you tin can hands upload, schedule, and promote your YouTube aqueduct and videos across multiple social networks. Try information technology free today.

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